Kitchen Cleaners

Brand : Dettol Product Type: Kitchen Surface Cleaner Capacity: 1000 ml Site : Buying Grand.com Manufacturer : Reckitt Benckiser Bangladesh (Buying Grand.com) Best Quality About Reckitt Benckiser Reckitt Benckiser began life in 1999 with a regional management structure in which country managers reported into regions or sub-regions  In 2003, the company got a handle on the different issues in the different markets, it moved to a hybrid regional/market development structure 13. The company was formed by a merger between Britain's Reckitt & Colman plc and the Dutch company Benckiser NV in December 1999. Bart Becht became CEO of the new company and has been credited for its transformation, focusing on core brands and improving efficiency in the supply chain. The new management team's strategy of "innovation marketing".[20] – a combination of increased marketing spend and product innovation, focusing on consumer needs – has been linked to the company's ongoing success. For example, in 2008, the company's "rapid succession of well publicised new product variants" were credited for helping them "to capture shoppers' imagination".[21] Business Week has also noted that "40% of Reckitt Benckiser's $10.5 billion in 2007 revenues came from products launched within the previous three years